From onliner to onliner
Schubwerk stands for intelligent Marketing and sales management. The origin story is compact and tangible – just like the tool itself. It all started with our online Marketeer, who found himself constantly logging into different tools and wasting time by tediously pulling all the various data from all sorts of platforms. Until we gathered all the information into a structured Excel or PowerPoint page, we had spent hours – hours we could have spent more usefully. Having had experienced that tedious work, a vision came to mind: a tool that would fuse all these steps into one. An instrument that displays campaign efficiency, connects all relevant tools and KPIs, and provides a link to all data in one glance to enable efficient work.
First of all, we developed Schubwerk according to the motto “Us for ourselves” in order to control and optimize the performance of the marketing activities we are responsible for without excel lists. However, there was a strong enthusiasm for the raw vision of the tool during discussions at trade shows, so we decided we wanted to develop a tool with our customers and also give other agencies/interested parties the opportunity to benefit from our tool. The motto became “from onliner to Onliner”, instead of „Us for ourselves“.